Our Story

Some Legacies Are Built.
Ours Was Planted.

Fallbrook, California. Family. Soil. Fifty years of doing it right.

Jackson Ranch Hass Avocado
Where It Began

A Doctor Who Fell in Love With the Dirt.

Dr. Fred Jackson saved lives in the OR. Then he came home to Fallbrook and planted a tree. That tree became a grove. That grove became everything.

Dr. Fred Jackson, Founder
Seedling in soil — where it all started
The Next Generation

His Son Watched. Then His Son Took Over.

Robert learned to farm before he learned to drive. Decades later, he's still here — tending the same land, expanding the dream his father started.

Three generations of the Jackson family at Aero Avocados

Three Generations. Same Land.

Fallbrook, California
Carrying the Torch

The Legacy I Never Got to See — But I Feel Every Day.

My grandfather started the first ranch and raised my father and his siblings right there on the land, teaching them everything about farming from the ground up. That's what planted the seed in my father's heart — and eventually in mine.

Unfortunately, I never had the chance to meet my grandfather before he passed away. But I've heard countless stories about him — the way he worked, the standards he held, the pride he took in every tree and every piece of fruit. That drives me every single day. I'm motivated to follow through with his high expectations and to make sure Jackson Ranch Farms stays known for the highest quality fruit in all of Southern California. And beyond that, we're going to make a heavy impact on the farming community in more ways than one.

— Justin Jackson
The Philosophy

They Don't Cut Corners. They Grow Around Them.

Organic. Sustainable. Innovative. Not because it's trendy — because this land deserves it.

Stewardship

The Land Gives Back What You Put In.

We drip-irrigate every row and monitor moisture by hand. Cover crops, our own mulch, no shortcuts. If it doesn't belong on our own table, it doesn't go on our trees.

No exceptions.
Water conservation
Natural growing
Others Have Noticed

In the Press